Posted by Julia Casale-Amorim
Part of our standard process for getting campaigns live on our network involves the thorough pre-launch QA testing of all creative and landing pages. During this process, we recently discovered a major issue with Flash creative encoded using legacy publish settings.
The pop-up blocker in Internet Explorer 8 will block the landing page of any Flash creative published with the following legacy settings:
Player: Flash Player 7 or earlier
Script: Action Script 1.0
You can easily fix this issue by re-encoding your Flash creative with the following updated publish settings (publish settings can be viewed and updated at File > Publisher Settings > Flash Tab):
Player: Flash Player 8
Script: ActionScript 2.0
Adoption of the IE 8 browser is on the rise and so IE 8 compliance is becoming a valid concern. Many ads are still being encoded incorrectly or haven’t been regenerated in a long time.
The good news: re-encoding is a quick and simple process that doesn’t require any modification to your ads.