Online Ad Effectiveness: Casale Media Study Shows the Importance of Ad Placement and Frequency

An analysis of more than 2 billion impression sampled during the first quarter of this year revealed that ads delivered early in a user’s site browsing session are up to seven times more effective than those appearing later on. The study also shows that five or more repetitions of an ad can win up to 14 times as many engagements. Access the full report here, which offers pointers on environmental attributes worth considering for campaigns focused on brand penetration.

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