3 Ways Reach Rankings Can Mislead You

Posted by Julia Casale-Amorim

Article Highlights:3 Ways Reach Rankings Can Mislead You

  • Third-party data reports don’t differentiate reach on the basis of quality
  • Reach figures quoted by third-party data providers represent a network’s “potential” audience, which is different than actual audience reach
  • In some cases, high reach may also indicate high risk

There are myriad advertisers out there, just as there are millions of products to be advertised. To get the most from this discussion of reach and value, ask yourself a few questions… and for the moment, let’s pretend that the internet does not exist…Read the whole article >

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