Posted by Julia Casale-Amorim
Assessing the quality of online display media can be a challenge, but armed with a few simple tips on what to look for, it is possible — and it can have a tremendously positive impact on your clients’ bottom lines!
Have you ever wondered how you should assign pre-flight “value” to impressions? What characteristics of a website contribute to its overall media performance? How this impacts the rate you pay and, more importantly, how it impacts the realization of your media objectives? In this article, I’ll arm you with an insider’s perspective on the five most important dimensions across which to evaluate the inventory quality offered by your online media providers, and outline the core “success determinants” for each…Read the whole story >