Is Prime Time a Dying Concept?

Posted by Julia Casale-Amorim

mediapost-logoThere was a time when you could run a 30-second prime-time television spot and be virtually guaranteed to reach the coveted 18- to 49-year-old audience any weekday of the year in droves. These days, the notion of daypart targeting as it relates to broadcast television is not quite so cut and dried. Consumers are rapidly embracing the flexibility and ubiquity of digital media. They are going online to consume programming on their own terms. … Read the whole story >

One thought on “Is Prime Time a Dying Concept?

  1. The past was totally different but as we entered into the 21st century, we have faced some dramatic increase in media technologies as well as internet technologies. Now adays every one minute we see marketing and media planning ads on TV, internet and on radio as well. Which shows how well the media and internet is connected with each other.

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